Online advertising has tremendous communications power. In fact, banner advertising has been proven to increase consumer recall and brand name identification. Beyond their ability to build brands, banners have the additional benefit of direct response opportunity with every impression and the unique interactivity of the web.
- A single banner exposure can generate brand awareness, ad awareness, product attribute communication, and purchase intent.
- Nearly all of the ad awareness impact measured (94%) was generated without click-through to the advertiser's site.
- Online advertising is more likely to be noticed that television advertising and compares favorably to television in its ability to create a brand-linked impression
| ad banner |
A graphical or text file used as an advertisement and inserted into an ad space within an HTML document. The CASIE/IAB recommended standard sizes for graphical ad banners are:
| Pixel Size (WxH) |
Ad Banner Type |
|
| 468 x 60 |
Full banner |
| 460 x 55 |
| 392 x 72 |
Full banner with vertical navigation bar |
| 234 x 60 |
Half banner |
| 125 x 125 |
Square button |
| 120 x 90 |
Button |
| 120 x 60 |
| 88 x 31 |
Micro button |
| 120 x 240 |
Vertical banner |
|